The collection, Macaroni Club, is inspired by The macaroni's from mid 18th century linking them to today's logo addicted people. Macaroni was the term for men who exceeded the ordinary bounds of fashion in London. They were the logo mania of 18th century. This collection aims to show the power of logo from past to present, and creates Macaroni Club as a brand by itself. The design details are inspired from the Macaroni costumes in 1770, and the current fashion trend with extreme volumes and length.
Doyeon Yoni Yu is bringing body positivity and size inclusivity into fashion. In this fat-phobic society, her designs are specifically created to celebrate all different types of bodies, sizes and colors. 'Fatopia: The Celebration of Flesh' highlighted the curves and shapes of the body with her designs. Her creations are to truly celebrate body equality and liberate everybody from this fat phobic society. Furthermore, to empower people to love their bodies and take a stand against size discrimination.
The collection Oblivion, which is complex and controversial takes its inspiration from a seductive, witchy Diva and is dealing a lot with symbolism and spirituality. The part of the labyrinth which can be seen in every outfit through the massive strips, embroidery and self-designed print is metaphoric to personal thoughts and feelings- not to get lost. All different aspects are elaborated enchanted and bewildered, equally through the massive volume but also provocative suspender pieces, knitwear, the mirror headpiece, tarot and delicate fabrics such as silk, velvet and pure cashmere.
Pheren Couture collection, Lacrimosa, focuses on a darker and sinister-looking transformation of a romantic Victorian with a hard-edge. Pheren Couture's core concept of elegant femininity is beautifully conveyed through this empowering collection dominated by lace, crystals, and tulle. These MET gala-worthy couture gowns are especially completed with haunting masks to add a touch of mystery. With designer Pheren's detail-oriented craftmanship and thousands of hours of meticulous hand-made work, each Lacrimosa piece is one of a kind that makes it a showstopping red-carpet-ready gown.
The collection was inspired by geometric structures of building forest in the city featuring with concrete walls and window frame's cuts. Seo Ah Lee would like to express masculine silhouette and geometric lines through her collection. Her collection consists of 2 men's apparels and 1 women's apparel. She made them with lamb's leather and organza, the organza was developed by herself, to express geometric patterns of the building forest.
The design of Hybrid Beauty collection is to use the cuteness as the survival mechanism. Founded cute features are ribbons, ruffles, and flowers, and they are remade by traditional millinery and couture techniques. This recreates old couture techniques to modern hybrid, which is romantic, dark, but also eternal. The whole design process of Hybrid Beauty promotes sustainability to create timeless designs.